When it comes to launching a new business, every entrepreneur has a vision about where they see their venture in 5, 10 or even 15 years’ time. However, when unlocking these big business dreams not every organisation is prepared for the growth and success that the future may bring.
Making sure your business is scalable and able to cope with the growing demands of your target audience is the key to achieving your growth ambitions and meeting and exceeding your expectations. But how can you make sure your business is prepared even in its early stages?
Determine your own growth goals
Each organisation will have its own ideas about growth and success, and as an owner of a small business it is up to you to identify these goals and recognise when you have achieved these targets. Whether your goals are based on increased profit margins, smoother operations or growth in staff numbers, set targets on both a personal and professional level for you and your company.
Create measurable goals and celebrate milestones to success, and remember timescales for growth can differ from company to company depending on the sector you reside in and the overall scalability of your business model. Whilst many small and start-up businesses may not have the resources or finances to manage substantial growth effectively, preparing with realistic goals and accurate forecasts is the key to grasping every opportunity and achieving success.
Hire for your future company
Whilst many entrepreneurs may think their business model is to blame for their lack of scalability, it is important to understand that your model plays only a small part in your journey to growth and success.
Focusing on your own development, investing in your team regularly and having the expertise to back up your business ensures you have the resources you need to carry out ambitious growth plans. Short sighted leadership will stump business growth so only recruit managers that have the capabilities to drive success and inspire the wider workforce. Your team is an essential part of short and long term growth so invest early to get the very best people for the job.
Aim to hire for the future of your company and where you want to be in the coming years, rather than where your business is now.
Remember – there’s no shortcut to the big time!
Focusing on the quality of your service or product is the key to growing your business organically and achieving long lasting (not short lived) success. Avoid overextending your company in your quest for growth and success, instead prioritise your customers, USP and product or service quality to captivate a larger audience for all the right reasons.
About the Author
The author of this post is Tony Earnshaw, an entrepreneur who established UK Commercial Cleaning in 2007. Since then the company has evolved from a small cleaning firm into a national organisation and is now the UK’s foremost commercial cleaning contractors.